The North Face
OBJECTIVE The company and a product were randomly drawn a out of a hat in order to create a new print campaign; The North Face and a hair brush. STRATEGY The North Face Hair Brush is marketed to young adolescent girls who might otherwise not see the outdoors as cool but may after seeing it through a series of digital and European arts ad campaigns. RESULTS The poster, which is made up of smaller print ads, showcases the use of the hair brush along with all of The North Face's services.